A decade of custom beauty, thanks to YOU!
✨ 31% Off for Everyone – No restrictions, no promo code needed, just pure celebration.
✨ Want More? Sign up for a new subscription and get an additional 20% off Shampoo + Conditioner!
Hurry – these birthday deals won’t last forever! 🎂
Subscribe & Save
Get 20% off when you subscribe to your first large shampoo and conditioner!
10% off Retail Essentials
Enter WELCOME10 for 10% off Pro and Routine Essentials products
Free Shipping on Orders Over $75
Free standard shipping applies to one-off orders over $75 shipping to the United States or Canada. Offer excludes subscription orders and expedited shipping methods. Terms and conditions apply.
Offer Applied! You're receiving up to 45% off your order today.
Offer Applied! You're receiving up to 45% off your order today.
Offer Applied! You're receiving up to 45% off your order today.
Offer Applied! You're receiving up to 45% off your order today.
Offer Applied! You're receiving up to 45% off your order today.
Offer Applied! You're receiving 25% off your order today.
Offer Applied! You're receiving 25% off your order today.
Offer Applied! You're receiving up to 45% off your order today.
🎈10 Years, Millions of Formulas, 1 Big Sitewide Sale🎂 Up to 51% Off - Applied at Checkout 🎉
📦 Free Shipping on Orders Over $75 | Subscriptions Always Ship Free!
*complete SOS system vs untreated hair, instant and 4 weeks results
BEFORE
AFTER
Results on highlighted, straight hair
“My hair feels so soft, nourished and hydrated after using SOS Custom Repair. The Leave-In Treatment is my go-to every time I wash my hair.” -Yoko
Straight
Thin
Highlights
Heat Styling
BEFORE
AFTER
Results on wavy, highlighted hair
“This SOS Custom Repair saved my strands! My hair feels so much healthier, my frizz is under control and spilt ends are banished. I can’t stop touching my soft hair.” - Jessica
Wavy
Thin
Highlights
Heat Styling
BEFORE
AFTER
Results on curly, highlighted hair
“My hair walks into a room before I do, so I’m looking for ways to take care of it. With SOS Custom Repair I know my curls will stay hydrated and frizz-free even if I sneak in a few heat styling moments throughout the week.” - Brenda
Curly
Medium
Highlights
Heat Styling
BEFORE
AFTER
Results on colored, coily hair
“I love experimenting with my hair color which means I need to prioritize hair health to prevent breakage. SOS Custom Repair is my secret weapon to keeping my coils healthy while I keep being me.” -Keturah
Coily
Thick
Colored
Heat Styling
U.S. Patent-pending technology
Biotech Powered Repair 101
Biotechnology uses cutting edge science to create more sustainable ingredient solutions to utilize limited natural resources and help reduce negative impact on our environment.
Our SOS Custom Repair is powered by biotech. How? Our bond-repair ingredients are extracted using a fermentation process and are 85% plant-derived and readily biodegradable.
*per ISO 16128 | per OECD 301B
Do you heat style, brush, or color-treat your hair? If you answer YES to any one of these, then YES, you need damage repair.
Heat tool damage
Heat tool exposure increases the risk of hair becoming damaged, leaving hair vulnerable to breakage and dryness. Your custom repair formula is tailor-made by adding just the right dose of ingredients based off your heat tool usage.
Mechanical damage
Friction caused by brushing and mechanical stress creates weak spots in the hair leading to breakage. Your custom repair formula is tailor-made by adding just the right dose of ingredients to strengthen and protect based off your mechanical damage score.
Chemical damage
Chemical treatments for color alter the hair's structure by opening its cuticle. Your formula delivers the necessary ingredients to help repair bonds that are damaged during coloring. High-lifted platinum blondes may require more of our ingredients compared to root touch-up brunettes.
Scientifically Proven Results: SOS Leave-In Treatment
Visibly transform your hair in one use. The SOS Custom Repair Leave-In Treatment boasts the highest concentration of Biotech Powered Repair for instant results combined with its lightweight, cream-gel texture and no-product feel.
*SOS shampoo, condition, leave-in treatment vs untreated hair
