NEW! SOS Custom RepaiR

Custom Haircare Leveled Up with Damage Repair

cruelty - free

sulfate - free

paraben - free

100% Vegan

Dermatologist Tested

SOS Custom Repair Shampoo
new

Haircare

SOS Custom Repair Shampoo

$32.00
SOS Custom Repair Conditioner
new

Haircare

SOS Custom Repair Conditioner

$32.00
SOS Custom Repair Leave-in Treatment
new

Haircare

SOS Custom Repair Leave-in Treatment

$36.00
SOS Custom Repair Hair Mask
new

Haircare

SOS Custom Repair Hair Mask

$38.00
SCIENTIFICALLY PROVEN, BACKED BY DATA
2x stronger hair
90% less breakage
*complete SOS system vs untreated hair, instant and 4 weeks results
BEFORE
AFTER
Results on highlighted, straight hair
“My hair feels so soft, nourished and hydrated after using SOS Custom Repair. The Leave-In Treatment is my go-to every time I wash my hair.” -Yoko
Straight
Thin
Highlights
Heat Styling
BEFORE
AFTER
Results on wavy, highlighted hair
“This SOS Custom Repair saved my strands! 
My hair feels so much healthier, my frizz is under control and spilt ends are banished. I can’t stop touching my soft hair.” - Jessica
Wavy
Thin
Highlights
Heat Styling
BEFORE
AFTER
Results on curly, highlighted hair
“My hair walks into a room before I do, so I’m looking for ways to take care of it. With SOS Custom Repair I know my curls will stay hydrated and frizz-free even if I sneak in a few heat styling moments throughout the week.” - Brenda
Curly
Medium
Highlights
Heat Styling
BEFORE
AFTER
Results on colored, coily hair
“I love experimenting with my hair color which means I need to prioritize hair health to prevent breakage. SOS Custom Repair is my secret weapon to keeping my coils healthy while I keep being me.” -Keturah
Coily
Thick
Colored
Heat Styling

U.S. Patent-pending technology

Biotech Powered Repair 101

Biotechnology uses cutting edge science to create more sustainable ingredient solutions to utilize limited natural resources and help reduce negative impact on our environment. 

Our SOS Custom Repair is powered by biotech. How? Our bond-repair ingredients are extracted using a fermentation process and are 85% plant-derived and readily biodegradable.
*per ISO 16128 | per OECD 301B

STAR OF THE CLASS

Scientifically Proven Results: SOS Leave-In Treatment

Visibly transform your hair in one use. The SOS Custom Repair Leave-In Treatment boasts the highest concentration of Biotech Powered Repair for instant results combined with its lightweight, cream-gel texture and no-product feel.
*SOS shampoo, condition, leave-in treatment vs untreated hair

  • 6x
    less breakage
  • 3x
    smoother hair
  • 450°
    heat tool protection*