THE FAST-TRACK TO CUSTOM

Give Custom
Haircare with
our Best Sellers

No quiz required, plus save on our Routine and
Essentials Sets.

Three Clicks, and You're Custom Babes

Diving into our vault of data and custom secrets, we've whipped up a fast-track routine to snagging formulas customized for your hair.

Shop Our Best Sellers

Formulated for your hair type and thickness.

Straight Hair Sets

Straight Hair

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Wavy Hair Sets

Wavy Hair

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Curly Hair Sets

Curly Hair

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Coily Hair Sets

Coily Hair

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Step 1

Select Your Hair Type

Our formulas are customized for your hair type and texture.

Step 2

Select Your Hair Thickness

The more grain or texture you feel, the thicker your hair is. If your hair feels more like silk, it is finer in texture.

Step 3

Select Your Set Size

Our 2-piece Essentials pair a luxurious shampoo with a nourishing conditioner. Our 3-piece Routine includes a treatment based on your hair type in addition to your shampoo + conditioner.