A Summer
Treat(ment)

Say so long to summer frizz.
Take 20% OFF ANY custom treatment
product with a new subscription.

New! cutting-edge HAIR SCIENCE

Custom Haircare, Leveled Up with Damage Repair

Custom haircare
and styling
made easy!

Customize your haircare in a snap
with Routine Essentials.

Bond-Repair
Haircare
in a snap!

It's as easy as snap, pour, mix!

Refresh Your Routine

Subscribe & Save 20% On Your First Large Shampoo & Conditioner

cruelty - free

sulfate - free

paraben - free

100% Vegan

Dermatologist Tested

NEW! FIRST-OF-ITS-KIND!

Biotech Powered Repair, Made Custom

Visibly transform your hair in 1x use with our U.S. patent-pending, plant-derived technology. Damage doesn’t stand a chance.

DISCOVER MORE
SOS Custom Repair Shampoo
new

Haircare

SOS Custom Repair Shampoo

Starting at €29,60
SOS Custom Repair Conditioner
new

Haircare

SOS Custom Repair Conditioner

Starting at €29,60
SOS Custom Repair Leave-in Treatment
new

Haircare

SOS Custom Repair Leave-in Treatment

Starting at €34,00
SOS Custom Repair Hair Mask
new

Haircare

SOS Custom Repair Hair Mask

Starting at €38,00
SCIENTIFICALLY PROVEN, BACKED BY DATA
2x stronger hair

90% less breakage
*complete SOS system vs untreated hair, instant and 4 weeks results
BEFORE
AFTER
Results on highlighted, straight hair
“My hair feels so soft, nourished and hydrated after using SOS Custom Repair. The Leave-In Treatment is my go-to every time I wash my hair.” -Yoko
Straight
Thin
Highlights
Heat Styling
BEFORE
AFTER
Results on wavy, highlighted hair
“This SOS Custom Repair saved my strands! My hair feels so much healthier, my frizz is under control and spilt ends are banished. I can’t stop touching my soft hair.” - Jessica
Wavy
Thin
Highlights
Heat Styling
BEFORE
AFTER
Results on curly, highlighted hair
“My hair walks into a room before I do, so I’m looking for ways to take care of it. With SOS Custom Repair I know my curls will stay hydrated and frizz-free even if I sneak in a few heat styling moments throughout the week.” - Brenda
Curly
Medium
Highlights
Heat Styling
BEFORE
AFTER
Results on colored, coily hair
“I love experimenting with my hair color which means I need to prioritize hair health to prevent breakage. SOS Custom Repair is my secret weapon to keeping my coils healthy while I keep being me.” -Keturah
Coily
Thick
Colored
Heat Styling

How it works

Two Steps to
Custom Haircare

  1. You take a quick, two-minute quiz about your hair history, goals, damage and styling habits.
  2. We formulate made-to-order, tailored haircare, prioritizing naturally-derived ingredients, and ship it to you.

Haircare

Custom Shampoo

Starting at €23,00

Haircare

Custom Conditioner

Starting at €23,00

Haircare

Custom Hair Mask

Starting at €24,00

Haircare

Custom Hair Serum

Starting at €31,00

Haircare

Custom Co-Wash

Starting at €21,00

Haircare

Custom Leave-in Conditioner

Starting at €24,00

Bodycare

Custom Body Lotion

Starting at €25,00

Bodycare

Custom Body Wash

Starting at €25,00

Clean. Vegan. Cruelty-Free.

The Function Standard

With Function of Beauty, you are guaranteed a highly efficacious formula with no compromises. Always clean, vegan, and cruelty-free, our formulas focus on naturally-derived ingredients and powerful science to meet high efficacy and testing standards.

Still Unsure?

Don’t stress. We've paved our quiz like a yellow brick road. Just a two-minute detour from your day, and spoiler: there's no Wicked Witch at the end, just perfect hair days.

CUSTOMIZE MYFORMULA