Function of Beauty is the internet's best custom hair care. Now, we’re also at Target, Walmart, or Amazon. Where should you shop for Function of Beauty products?! We’re here to help you find the answer. In fact, we made this seventeen-magazine-esque chart to help you figure it out. 
Are the Function of Beauty products the same in-store and online?
With Function of Beauty, you are guaranteed a highly efficacious formula with no compromises. Always clean, vegan, and cruelty-free, our formulas focus on naturally-derived ingredients and powerful science to meet high efficacy and testing standards. Custom formulas stem from our hair quiz, where you define hair goals, fragrance, formula color, and more. As for our ready-made products from Walmart, Target, or Amazon, we've packed in the best ingredients by hair type for a speedy and convenient shopping experience.
Why are all of the Function of Beauty products created for hair types?
Function of Beauty offers products by hair type, no matter where you shop, because hair structure directly influences how it behaves, what challenges it experiences, and what ingredients or product formats tend to work best.
- Straight hair often allows scalp oils to travel easily down the hair shaft, which can lead to faster oil buildup and reduced volume.
- Wavy hair typically needs a balance of moisture and lightweight styling support to enhance pattern without weighing hair down.
- Curly hair has more bends along the fiber, making it harder for natural oils to travel from root to tip and increasing the need for moisture retention.
- Coily hair has the most complex fiber architecture, which can make it more prone to moisture loss and breakage without adequate hydration and conditioning support.
Nothing about your hair's behavior is random. Hair type influences how moisture moves through the fiber, how oils distribute, how strands interact with one another, and how products perform. That's why retail hair care is organized by hair type, and the quiz narrows down your hair type, too. It helps narrow product recommendations based on the biological characteristics that different hair structures tend to share.
Shop by Hair Type at Retail?
How you like to shop matters. Some people enjoy discovering products in-store, while others prefer the convenience of shopping online. Whether you're browsing the beauty aisle or filling your cart from your phone, Function of Beauty offers options designed to fit your shopping style.
Create a Personalized Formula Online?
If selecting all of the details about your hair, your scalp, your goals (5), and your name on the bottle, color, and fragrance sounds like a great thing, you’ll probably love taking the hair quiz online. If all of that sounds a bit too overwhelming and you’d like to narrow down your choices to your hair type, Function of Beauty at Target, Walmart, or Amazon might be calling your name.
What Products Are Offered Online vs. Retail?
Whether you shop online or in-store, Function of Beauty products are designed with personalization in mind. The biggest difference is how much customization you can control.
Online: Fully Customized Hair Care
When you shop on Function of Beauty's website, you can create products tailored to your unique hair structure, scalp needs, and hair goals through our personalized hair quiz.
Online offerings include:
- Custom Shampoo
- Custom Conditioner
- Custom Hair Mask
- Custom Leave-In Conditioner
- Custom Hair Serum
- Custom Styling Primer
- Custom Wavy Hair Mousse
- Custom Purple Shampoo
- Custom Purple Hair Mask
You'll also be able to customize details like fragrance, color, hair goals, and the name printed on your bottle.
Retail: Simplified Personalization
At Target, Walmart, Amazon, and other retail partners, Function of Beauty offers curated collections designed for specific hair types. These products make it easy to find a routine that aligns with your hair's needs without taking the online quiz.
Retail offerings may include:
- Shampoo
- Conditioner
- Hair Masks
- Leave-In Conditioners
- Styling Products
Retail formulas are organized by hair type, providing a streamlined approach to personalization while still delivering targeted care.
Which Option Is Right for You?
If you want a formula built specifically around your hair type, scalp, goals, fragrance preferences, and more, shopping online offers the highest level of personalization.
If you prefer a simpler shopping experience, retail collections provide an easy way to find products tailored to your hair type and concerns, no quiz required.
Want to test out both options? We love a good switch-up from time to time. You could even consider testing out Function at Target or Amazon while you wait for your next function package to be delivered. The options are endless ✨