Straight Hair
Shop NowStep One: Find Your Hair Type
Our core basics retail range is categorized by straight, wavy, curly, and coily.
function of beauty at target
Discover our products in stores near you
Custom haircare for your everyday needs. Easy, flexible, and always customizable just for you.
Step 2: Boost Your Product
Choose up to three #HairGoal Boosters to add to each product.
Anti Frizz
Made with beet root extract and protects strands from frizz.
Soothe Scalp
Made with wood sugar to reduce scalp buildup and help prevent flakes.
Deep Condition
Made with apple fruit extract to deeply condition the hair from inside out.
Volumize
Made with amaranth seed to refresh limp, lifeless strands.
Color Protection
Made with rice protein to protect hair from UV rays and prevent color fading.
Shine
Made with amaranth extract to enhance hair’s natural shine and luster.
Strengthen
Made with pea sprout extract to increase hair’s natural resilient and elasticity.
Thermal Protection
Made with sesame protein to moisturize heat-damaged hair while protecting strands.
Curl Definition
Made with flaxseed oil to define your natural curls to achieve smoother texture and overall manageability.
Lengthen
Made with hops extract to help promote hair growth for healthier-looking hair.
Step Three
Snap, Pour, Shake!
Snap open your Hair Goal, pour 1 into each product, and shake or mix to activate.
In a Store Near You
