Straight HairShop Now
Step One: Find Your Hair Type>
Our core basics retail range is categorized by straight, wavy, curly, and coily.>
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Get 20% off when you subscribe to your first large shampoo and conditioner!
Step 2: Boost Your Product>
Choose up to three #HairGoal Boosters to add to each product.>
Made with beet root extract and protects strands from frizz.
Made with wood sugar to reduce scalp buildup and help prevent flakes.
Made with apple fruit extract to deeply condition the hair from inside out.
Made with amaranth seed to refresh limp, lifeless strands.
Made with rice protein to protect hair from UV rays and prevent color fading.
Made with amaranth extract to enhance hair’s natural shine and luster.
Made with pea sprout extract to increase hair’s natural resilient and elasticity.
Made with sesame protein to moisturize heat-damaged hair while protecting strands.
Made with flaxseed oil to define your natural curls to achieve smoother texture and overall manageability.
Made with hops extract to help promote hair growth for healthier-looking hair.
Snap open your Hair Goal, pour 1 into each product, and shake or mix to activate.
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