function of beauty at target

Discover our products in stores near you

Custom haircare for your everyday needs. Easy, flexible, and always customizable just for you.

Step 2: Boost Your Product

Choose up to three #HairGoal Boosters to add to each product.

Anti Frizz

Made with beet root extract and protects strands from frizz.

Soothe Scalp

Made with wood sugar to reduce scalp buildup and help prevent flakes.

Deep Condition

Made with apple fruit extract to deeply condition the hair from inside out.


Made with amaranth seed to refresh limp, lifeless strands.

Color Protection

Made with rice protein to protect hair from UV rays and prevent color fading.


Made with amaranth extract to enhance hair’s natural shine and luster.


Made with pea sprout extract to increase hair’s natural resilient and elasticity.

Thermal Protection

Made with sesame protein to moisturize heat-damaged hair while protecting strands.

Curl Definition

Made with flaxseed oil to define your natural curls to achieve smoother texture and overall manageability.


Made with hops extract to help promote hair growth for healthier-looking hair.

Step Three

Snap, Pour, Shake!

Snap open your Hair Goal, pour 1 into each product, and shake or mix to activate.

In a Store Near You

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