Straight Hair
Shop NowStep One: Find Your Hair Type>
Our core basics retail range is categorized by straight, wavy, curly, and coily.>
Promotions & Offers
25% Off Sitewide
Cyber Monday is here! Stock up on your favorite products with 25% OFF SITEWIDE! Plus get a free comb. Offer will be automatically applied at checkout.
Custom haircare for your everyday needs. Easy, flexible, and always customizable just for you.
Step One: Find Your Hair Type>
Our core basics retail range is categorized by straight, wavy, curly, and coily.>
Step 2: Boost Your Product>
Choose up to three #HairGoal Boosters to add to each product.>
Step Three
Snap open your Hair Goal, pour 1 into each product, and shake or mix to activate.
In a Store Near You>
Find us at>
You can find Function of Beauty at Target, Shoppers Drug Mart, Cult Beauty, and Boots.>
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