Hair Profile
What Curly Hair Is Like:
A tight, spiral pattern and a lifted cuticle, which makes it naturally dry and prone to frizz. It absorbs moisture quickly but loses it just as fast, so curls can look defined one day and stretched or puffy the next.Common Struggles:
- - Dryness from roots to ends
- - Frizz that shows up instantly
- - Curls stretching out or losing shape
- - Formulas that either weigh curls down or don't hydrate enough
What Curly Hair Needs
Rich, curl-supporting moisture and a gentle cleanse that protects the pattern while reducing frizz and keeping curls soft, defined and hydrated.How This Shampoo Helps:
- - Gently cleanses without stripping moisture
- - Supports curl shape by helping reduce friction and frizz
- - Adds hydrating ingredients to soften and nourish curls
- - Creates a smoother foundation for conditioning and styling