cruelty - free
Meet the Ingredients in Your Formula
How We Function
We carefully review every ingredient for safety and performance. Our formulas are science-based and vegan, prioritizing naturally-derived ingredients in optimized dosages based on your hair’s needs.
sulfate - free
paraben - free
Create Ingredient-Led Beauty
Start with our quiz to create your fully custom formulas, crafted with high-performance, precisely-dosed ingredients to match your unique hair needs.Find my formula