Meet the Ingredients in Your Formula

How We Function

We carefully review every ingredient for safety and performance. Our formulas are science-based and vegan, prioritizing naturally-derived ingredients in optimized dosages based on your hair’s needs.

cruelty - free

sulfate - free

paraben - free

100% Vegan

Dermatologist Tested

Quality
Our innovative approach to beauty is to do more with fewer, targeted, high-performing ingredients, combined to work more effectively together.
Efficacy
Combining the best from nature + science, we deliver the most efficacious, personalized formula possible for your unique hair, skin, and body needs.
Safety
Every ingredient meets both US and EU cosmetic regulations, and each of our formulations are reviewed by an expert toxicologist.
Betaine

Betaine

Learn more
Bisabolol

Bisabolol

Learn more
Black Oat Seed Extract

Black Oat Seed Extract

Learn more
Blue Green Algae

Blue Green Algae

Learn more
Boabab Seed Extract

Boabab Seed Extract

Learn more
Cactus Extract

Cactus Extract

Learn more
Carob Seed Extract

Carob Seed Extract

Learn more
Chestnut Extract

Chestnut Extract

Learn more
Chia Seed Extract

Chia Seed Extract

Learn more
Cocamidopropyl Hydroxysultaine

Cocamidopropyl Hydroxysultaine

Learn more
Coconut Extract

Coconut Extract

Learn more
Coconut Oil

Coconut Oil

Learn more
Coffee Seed Extract

Coffee Seed Extract

Learn more
Crambe Oil Phytosterols

Crambe Oil Phytosterols

Learn more
Cupuacu Butter

Cupuacu Butter

Learn more
Enantia Chlorantha Bark Extract

Enantia Chlorantha Bark Extract

Learn more
Ethyl Macadamiate

Ethyl Macadamiate

Learn more
Evening Primrose Oil

Evening Primrose Oil

Learn more
Glycerin

Glycerin

Learn more
Golden Root Extract

Golden Root Extract

Learn more
1 2 3 4 6

Create Ingredient-Led Beauty

Start with our quiz to create your fully custom formulas, crafted with high-performance, precisely-dosed ingredients to match your unique hair needs.

Find my formula