Meet the Ingredients in Your Formula

How We Function

We carefully review every ingredient for safety and performance. Our formulas are science-based and vegan, prioritizing naturally-derived ingredients in optimized dosages based on your hair’s needs.

cruelty - free

sulfate - free

paraben - free

100% Vegan

Dermatologist Tested

Quality
Our innovative approach to beauty is to do more with fewer, targeted, high-performing ingredients, combined to work more effectively together.
Efficacy
Combining the best from nature + science, we deliver the most efficacious, personalized formula possible for your unique hair, skin, and body needs.
Safety
Every ingredient meets both US and EU cosmetic regulations, and each of our formulations are reviewed by an expert toxicologist.
Vitamin E

Vitamin E

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Vitamin E Acetate

Vitamin E Acetate

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White Horehound Extract

White Horehound Extract

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Xylitol

Xylitol

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Create Ingredient-Led Beauty

Start with our quiz to create your fully custom formulas, crafted with high-performance, precisely-dosed ingredients to match your unique hair needs.

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